
Virtual Try-Ons & AI Stylists: Is South Africa Ready for the Next Wave of Fashion Retail?
Technology is transforming the way the world shops. We have moved from the lock down-related and global sensation of e-commerce and online shopping to a more heightened shopping experience where everything that used to take place in the brick-and-mortar store can happen virtually. The inception of the online shopping phenomenon allowed for consumers to access…

Masandawana Meets the Global Stage: Mamelodi Sundowns FC x KidSuper at FIFA Club World Cup 2025
As Mamelodi Sundowns prepare to face Borussia Dortmund, Fluminense, and Ulsan Hyundai in Group F of the newly expanded 2025 FIFA Club World Cup (June 15–July 13) in the USA , their unique collaboration with KidSuper gains fresh significance on the world stage. A Design That Goes Global Rooted in PUMA’s creative alliance with Brooklyn-based…

SA Retail Reshaped: Streetwear’s Influence on South African Fashion
Culture has been relentless in shaping not only the streets but also how industries innovate to suit the desires of the modern-day consumer. Streetwear has managed to infiltrate the mainstream, with audiences increasingly seeking relatable stories embedded in the products they consume. Thanks to individuals like Virgil Abloh, Jerry Lorenzo, and Heron Preston, this cultural…

Threads of Glory: South Africa’s Football Heritage Reimagined
Football jerseys have become a staple in the modern streetwear wardrobe. Beyond the usual t-shirts, hoodies, and sweaters, the football jersey offers a refreshing take on what constitutes streetwear. Many of these designs draw upon the rich history and culture of various football clubs around the world, celebrating and revitalizing appreciation for these teams and…

The Value Chain in the Clothing Business: A South African Perspective Post-USA-ChinaTrade Wars
The fashion industry is a complex network of interconnected sectors, from farming raw materials to retailing finished garments. In South Africa, this value chain is a vital economic driver, employing thousands and showcasing the country’s rich cultural heritage. The US-China trade wars, escalating through tariffs and supply chain disruptions since the late 2010s, have reshaped…

Between Friends x Jozi April 5th 2025
Cape Town’s party scene has been quite a jump, and one cannot help but give credit to Between Friends, an event curated by the clothing brand Broke in collaboration with Klipdrift. The night boasts performances from acts that celebrate and push forth a great sense of South Africa’s music and dance culture. Between Friends is…
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Whoever writes these articles is so seamless, really enjoyed this flow. Wonderful work Control!!!