Maxhosa Africa Announces “SIYIKULTURE” Ahead of Paris Fashion Week: A Powerful Xhosa and Zulu Convergence
South African luxury fashion house Maxhosa has officially announced its upcoming showcase in Paris, France on 7 March 2026, unveiling a bold cultural statement titled SIYIKULTURE, meaning “We Are Culture.” The presentation, set to stream live from 4pm–6pm (CET), signals more than a runway moment. It signals dialogue. At the heart of the announcement…
Soweto Design Earns 2026 Soweto Tourism Awards Nomination, A Collective Win for the Culture
After an extensive vetting and verification process, the 2026 Soweto Tourism Awards nominees have been unveiled, spotlighting the businesses, brands, and individuals redefining township tourism and elevating Soweto onto the global stage. Among this year’s crème de la crème is Soweto Design, a brand that has consistently translated township identity into world-class creative expression. For…
PULSE SA ANNOUNCES GENRE-DEFINING 2025 SHOWCASE AND LIMITED COLLABORATION TEES WITH SOWETO DESIGN & GUMBA FIRE
The Dome at Nasrec will be set ablaze on the 19th of December 2025 as two powerhouse genres that define street and youth culture collide for one electrifying night: Amapiano and Hip-Hop. At the centre of this moment is Pulse SA, the organiser and cultural architect behind an immersive lifestyle platform built to champion creativity,…
The Art of Style: FIASA Celebrates Five Years of Fashion Excellence
As South Africa’s fashion scene continues to define itself on its own terms, bold, fearless, and deeply rooted in cultural expression, one platform has consistently led the charge in honouring the creators behind the craft. Now in its fifth year, the Fashion Industry Awards South Africa (FIASA) returns in 2025 with a milestone celebration themed…
Just Like Sunday Launches Social Club with Fresh Merch Drop and a Community Experience
This weekend, Just Like Sunday Apparel brings its ethos of connection, culture, and creativity to life with the first-ever Just Like Sunday Social Club, happening on Sunday, 28th September 2025, at 27 Boxes, Melville. More than just an event, the Social Club is a community gathering ,a place where familiar faces meet, new friendships spark,…
Soweto Design Unveils the 2025 Spring Collection with the Shape Shifter Tee
Soweto Design, the brand redefining township streetwear, returns this season with a bold new drop, the 2025 Spring Collection. Leading the charge is the Soweto Shape Shifter T-shirt, a piece that merges art, identity, and culture into one powerful statement. The Shape Shifter design features abstract, multi-faced artwork that challenges the eye to see beyond…
TSHEPO Jeans: From Iconic Space to Inspired Transformation
When news broke that TSHEPO JEAN‘s Sandton store was undergoing changes, a wave of concern swept across its loyal customer base. Was this the end of a fashion landmark? Founder Tshepo Mohlala quickly set the record straight: “We’re not closing. We’re transforming.” For Mohlala, this isn’t just a store revamp—it’s a reinvention. The transformation is…
Fueling the Streets: Rosé, Young Stunna & Zee Nxumalo Bring Heat to the PUMA Speedcat Drop
The streets are calling, and the answer roars back in blazing style, pthe PUMA Speedcat is back, laced in attitude and street energy. This time, the motorsport-inspired icon gets a global-meets-local remix with K-pop star Rosé, Amapiano front runner Young Stunna, and rising sensation Zee Nxumalo fronting the campaign like a high-octane pit crew for…
TIME TO PLAY: PUMA x Squid Game Return with a Killer Second Drop
The game isn’t over yet. Global sportswear giant PUMA and Netflix’s cultural juggernaut Squid Game are back for round two, launching a second high-impact collection that blurs the line between fashion, fandom, and fear. Just in time for the highly anticipated third season of Squid Game, this fresh collection dives deeper into the chilling world…
Thando Thabethe Blossoms into a Floral Marvel at Durban July 2025
Thando Thabethe, the ever-glowing star of South Africa’s entertainment galaxy, set the Hollywoodbets Durban July 2025 ablaze with a fashion moment that will echo through the style pages for months to come. A vision of botanical brilliance, Thabethe stepped onto the grey carpet as a living embodiment of this year’s theme: Marvels of Mzansi. Draped…
COLD WORLD, HOT DROP: PUMA x Skepta Return with the Ice-Dripped “White” Pack
Just when you thought the streets couldn’t get any cooler, PUMA and Skepta unleash a sub-zero statement with the latest evolution of their collaboration — the “White” Pack. Led by a bone-chilling take on Skepta’s signature Skope Forever silhouette, this drop fuses high-performance heritage with next-gen luxury techwear in a collection that’s as sleek as…
FENTY x PUMA Welcomes You to Smurf Village—Rihanna Drops a Whimsical, Blue-Hued Collection Inspired by The Smurfs
Rihanna is back—this time, with a splash of blue and a whole lot of nostalgia. In a bold crossover of fashion, fantasy, and film, the global style icon unveils the latest FENTY x PUMA drop: a limited-edition collection inspired by the magical world of The Smurfs. With Rihanna lending her voice to the iconic Smurfette…
PUMA and Salehe Bembury Fuse Nature with Innovation at Paris Fashion Week
In the heart of Paris, PUMA and celebrated designer Salehe Bembury unveiled a sensory-rich brand experience that redefined sneaker storytelling and elevated design beyond footwear. The immersive installation—part of Paris Fashion Week’s buzzing calendar—was more than just a product drop, it was a portal into a new world of “biometric beauty,” showcasing Bembury’s first lifestyle…
JUST LIKE SUNDAY: A Streetwear Movement Rooted in Soul, Culture, and Creative Freedom
In a world that’s constantly on the move, where fast fashion reigns and originality often gets lost in the scroll, one brand is choosing to slow it all down — to create with intention, build with meaning, and move in rhythm with the people. That brand is “Just Like Sunday“. Launched in 2024, Just Like…
Virtual Try-Ons & AI Stylists: Is South Africa Ready for the Next Wave of Fashion Retail?
Technology is transforming the way the world shops. We have moved from the lock down-related and global sensation of e-commerce and online shopping to a more heightened shopping experience where everything that used to take place in the brick-and-mortar store can happen virtually. The inception of the online shopping phenomenon allowed for consumers to access…
Miné Gouws — Intention in Motion: The AW25 Skhanda World Capsule
Some creatives arrive with a bang. Others, like Miné Gouws, build momentum through consistency, vision, and unmistakable craft. First noticed in 2023 for her behind-the-scenes role in shaping Skhanda World’s SS23 collection, her work earned her a dedicated spotlight in May 2025. Now, just a month later, Miné cements her creative presence with the announcement…
Masandawana Meets the Global Stage: Mamelodi Sundowns FC x KidSuper at FIFA Club World Cup 2025
As Mamelodi Sundowns prepare to face Borussia Dortmund, Fluminense, and Ulsan Hyundai in Group F of the newly expanded 2025 FIFA Club World Cup (June 15–July 13) in the USA , their unique collaboration with KidSuper gains fresh significance on the world stage. A Design That Goes Global Rooted in PUMA’s creative alliance with Brooklyn-based…
PUMA Ignites the Night with Amelia Gray in Bold New MOSTRO Campaign
In a daring fusion of fashion, nostalgia, and streetwise edge, PUMA has just unveiled its newest campaign, and it’s nothing short of electric. Leading the charge is model and cultural tastemaker Amelia Gray, who steps into the spotlight to reawaken one of PUMA’s most iconic silhouettes – the Mostro. Known for her disruptive style and…
SA Retail Reshaped: Streetwear’s Influence on South African Fashion
Culture has been relentless in shaping not only the streets but also how industries innovate to suit the desires of the modern-day consumer. Streetwear has managed to infiltrate the mainstream, with audiences increasingly seeking relatable stories embedded in the products they consume. Thanks to individuals like Virgil Abloh, Jerry Lorenzo, and Heron Preston, this cultural…
Threads of Glory: South Africa’s Football Heritage Reimagined
Football jerseys have become a staple in the modern streetwear wardrobe. Beyond the usual t-shirts, hoodies, and sweaters, the football jersey offers a refreshing take on what constitutes streetwear. Many of these designs draw upon the rich history and culture of various football clubs around the world, celebrating and revitalizing appreciation for these teams and…
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Whoever writes these articles is so seamless, really enjoyed this flow. Wonderful work Control!!!