
Style With Substance: Miné Gouws on Designing for the Now and Next
In an industry driven by speed and spectacle, Miné Gouws is choosing substance. The Johannesburg-based fashion designer and merchandiser has quietly carved out a space where intention, innovation, and identity take center stage. With over two years at the helm of design and product development at the Studio 88 Group of Companies, Miné is redefining…

ChinamacChancer on Music, Fashion, Pantsula Aesthetics & Being Your Own Genre
In a landscape where artistry often gets boxed into singular definitions, Rorisang Magape, better known as ChinamacChancer refuses to be confined. Hailing from the vibrant township of Daveyton, East Johannesburg, this multi-hyphenate is as much a musician as he is a muse, a true creative force bridging music, fashion, and content in a uniquely way.…

The Value Chain in the Clothing Business: A South African Perspective Post-USA-ChinaTrade Wars
The fashion industry is a complex network of interconnected sectors, from farming raw materials to retailing finished garments. In South Africa, this value chain is a vital economic driver, employing thousands and showcasing the country’s rich cultural heritage. The US-China trade wars, escalating through tariffs and supply chain disruptions since the late 2010s, have reshaped…

Style Meets Sound: Stylaholic Styles Groove Cartel Hosts
Magic happens when music meets fashion. Control Magazine linked up with style curator Stylaholic to dress the hosts of Groove Cartel, one of South Africa’s leading YouTube music channels , Ash Mopedi and Tumilemang MC. Known for their sharp ear for sound, Groove Cartel now adds a visual punch to their on-screen presence, thanks to…

Boys of Soweto Touches Down in Cape Town with WE ARE EGG Launch
Boys of Soweto has officially landed in Cape Town. The brand’s coveted pieces are now available at WE ARE EGG in the vibrant V&A Waterfront, marking a key moment in its evolution from Soweto streets to national shelves. By entering the Cape Town fashion scene, Boys of Soweto continues to bridge the gap between heritage…

Emerging Talent Spotlight: Stylaholic, A Vision in the Making
In a world where trends rise and fall, Stylaholic (born Pascal Maroga) crafts a story of timeless creativity, bold designs, and thoughtful craftsmanship, with fresh energy and ambition, this rising talent is making waves in the fashion scene, blending innovation with individuality to redefine what it means to stand out. Crafting the Journey From early…

Maglera Doe Boy Brings the Heat to the PUMA Mostro
When the PUMA Mostro first hit the scene in 1999, it wasn’t just another sneaker, it was a revolution. A bold fusion of an ’80s surf shoe and a ’60s sprint spike, its radical design challenged the norms of footwear fashion. From its unmistakable off-center Velcro strap to the dimpled sole, the Mostro disrupted conventional…

Daliwonga Represents South Africa at the Diesel FW25 Show in Milan as an Ambassador
South African music sensation and fashion trailblazer Daliwonga is making waves on the global stage, stepping into the international spotlight as he represents Mzansi at the highly anticipated Diesel FW25 Show in Milan. The Amapiano star, who was unveiled as Diesel’s Global Ambassador late last year, is proving to be the perfect fit for the…

Bathu Group Announces Exciting New Partnership with Flowers for Society
Bathu Group (Pty) Ltd is thrilled to announce a groundbreaking partnership that enhances its commitment to community impact and sustainability. The company has secured an exclusive licensing agreement with Flowers for Society, a renowned community brand based in Germany. This collaboration marks the introduction of Flowers for Society to the African market. Consumers can now…

Bathu Unveils Flagship Store at Mall of Africa, Celebrating Growth and Empowerment
Bathu’s journey continues with the grand opening of its latest flagship store at Mall of Africa, a major achievement for the South African sneaker brand. This launch marks Bathu’s 34th store across the nation, further establishing its reputation as a leader in the local sneaker industry. Following a successful stint at SOOK, the Mall of…

OVO’s First Drop in Yawa, South Africa: A Fashion Milestone
On July 20th, 2023, Yawa proudly announced the exclusive launch of the Spring ’24 Classic Collection of OVO Apparel at the prestigious Sandton City Diamond Walk in Johannesburg. This significant event marks the debut of “October’s Very Own” in South Africa, bringing a new wave of high fashion and streetwear to the country. “October’s Very…

Bathu’s 10/43: A Journey from Streets to Sneaker Stardom
In the bustling streets of Alexandra Township, South Africa, where dreams often struggle to take flight, there’s a humble address that holds the key to an extraordinary story: Number 43, 10th Avenue. It’s here that the Bathu journey began—a journey that embodies the essence of authenticity, community, and relentless pursuit of one’s dreams. As part…

Introducing Khalanga Kids: A Celebration of Authenticity and Confidence
In a world filled with noise and distractions, finding one’s authentic self can be a journey in itself. However, for Bathu founder and Group CEO, Theo Baloyi, authenticity isn’t just a buzzword – it’s a way of life. It’s this ethos that inspired the latest collaboration with Bathu: the Kids Khalanga sneaker. The Khalanga Kids…

Studio 88 Launches the SS23 Skhanda World Collection
Studio 88 has always been synonymous with premium streetwear. And this year’s Spring/Summer 2023 Skhanda World Collection is no different. Skhanda World showcased their collection founded in simplicity, with tees, trackpants and shorts in bold colours, accompanied by functional accessories for the fun ;loving laid-back fashionista. The capsule contains unique and interesting pieces that match…
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Whoever writes these articles is so seamless, really enjoyed this flow. Wonderful work Control!!!